Rice of golden color ???

 Golden Rice

Many of us might think that this is a joke or trick for click bate but the reality is that there is a vitamin A enriched rice called "GOLDEN RICE" 

scientific Classification

HISTORY OF GOLDEN RICE

In late july 2008 Adrian Dubock approached asian institute of management with some Golden rice marketing research planned for 2009, the idea was to involve Golden rice humanitarian board member and prof of marketing in providing a seminar of MBA student to focus on group management and analysis followed by a month of engagement to train students for conducting the focus groups and replying back. 

 GOLDEN RICE AND ITS BENEFITS

Golden rice is a transgenic variety of rice (Oryza Savita) which contains good quantities of β-carotene (Provitamin A that is inactive state of vitamin A).β-carotene is a principle source of Vitamin A. Since the grain seed are yellow in color due to presence of β-carotene the rice is called "GOLDEN RICE"

β-carotene is converted into Vitamin A. Thus golden rice is rich in vitamin A. It is required by all individuals as it is present in retina of eyes. Deficiency of Vitamin A causes night blindness and skin disorder.

So the question arises why we should use Golden rice instead of using Normal rice ?

 

So the answer to this question is that you should use golden rice instead of normal rice because contents of Vitamin A are in lower content as compared to Golden Rice which have rich Vitamin A content because of presence of β-carotene which is precursor of Vitamin A. 

Prof Ingo Potrykus and Peter Beyer produced a genetically engineered rice by introducing three genes associated with synthesis of carotene. The grains of rice are rich in provitamin.